… Can consumers make the world a better place by voting with their dollars? Sustainability marketing aimed at individuals doesn’t always translate to the business-to-business marketplace. Today, the largest scale green product choices are being made not in the living … and interests vary widely, and retailers and suppliers alike therefore adopt different marketing approaches across audiences and product categories. Retailers serve a critical …
… Officer, Gordon and Betty Moore Foundation as he presents the Moore Foundation’s new market-based conservation initiatives. Guillermo Castilleja leads and oversees strategy for … long-term conservation with sustainable use. The program includes an interlinked trio of market-based approaches to conservation (the Conservation and Financial Markets … 12:00 PM EDT — 1:15 PM EDT Kroon Hall, Burke Auditorium A Conversation with Jon Carson, Solar City Tue, October 20th, 2015, 1:30 PM EDT — 3:30 PM EDT Burke Auditorium, Kroon Hall | …
… Harish Hande and the company he founded, SELCO, provide solar electricity for lighting and power to India's poor. For the work of his company, Hande … midwives, or rural farmers, SELCO created solutions for the particular needs of its target market. Sometimes this meant redesigning the solar equipment and sometimes this meant … allowing customers to increase their income and quality of life. However, India’s developmental problems were daunting; over 400 million individuals were in poverty. …
… Environment, Health & Safety and Keith Sutter , Senior Product Director, Sustainable Brand Marketing; Moderated by George Newman , Assistant Professor of Organizational Behavior Al … Health & Safety department and Keith Sutter, Senior Product Director for Sustainable Brand Marketing will discuss the ins and outs of creating and marketing more sustainable products at Johnson & Johnson. The company’s signature …
… Featuring Mark Crumpacker , Chief Marketing Officer, Chipotle Mexican Grill Moderated by Mark Bomford , Director, Yale … your burrito. Learn about Chipotle’s sustainability initiatives as well as their unorthodox marketing campaigns built on the idea that our food production should be healthier and more ethical. Please join Mark Crumpacker, Chief Marketing Officer of Chipotle, as he explains how Chipotle’s commitment to its “Food with …
… Yale Center for Business and the Environment and the YSE Office of Career and Professional Development for another installment of "What the Heck Do I Actually Do?" This event will … Energy, working on deal origination and project development in both US and international markets. Ralph Cho (SOM '02) is Co-Head of Power and Infrastructure at Investec, managing … Energy, working on deal origination and project development in both US and international markets. Ralph Cho (SOM '02) is Co-Head of Power and Infrastructure at Investec, managing …
… deployment of efficient building technologies has the potential to become a $500B+ U.S. market and drastically reduce greenhouse gas emissions. The single biggest barrier to … this market is financing, an aspect of efficiency that is lagging almost a decade behind solar. We are in the midst of an exciting evolution in which both new start-ups and … this market is financing, an aspect of efficiency that is lagging almost a decade behind solar. We are in the midst of an exciting evolution in which both new start-ups and …
… multi-lingual, multi-user, carbon trading simulation game. Carbon Sim brings markets to life, teaches the principles of emissions trading, demystifies how to develop and … Markets, Climate Program at the Environmental Defense Fund. This experiential learning session will be exciting, fun, and competitive - and there will be prizes for the … Markets, Climate Program at the Environmental Defense Fund. This experiential learning session will be exciting, fun, and competitive - and there will be prizes for the …
… Health at UMass Lowell as he discusses the role of supply chain networks in shifting the marketplace toward safer chemicals and products. There are increasing scientific, political and market concerns about the health impacts of toxic chemicals in everyday products. These … brands, retailers, start-ups, and other organizations is working to shift both markets and innovation policy towards safer chemistry. Over the past eleven years, the GC3 …
… Stanley (CBEY Resident Fellow and Director, Patagonia Philosophy) in a workshop focused on marketing & communications for responsible ventures. Through interactive discussion, this … for their social and environmental impacts can and must be transparent and consistent in marketing and communications with all stakeholders—employees, suppliers, NGOs and neighbors … through quality, innovation and continuous improvement. A radically transparent approach to marketing also creates an internal discipline that helps a company focus on strategies that …