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Johnson & Johnson: The Making and Marketing of Sustainable Brands

Johnson & Johnson: The Making and Marketing of Sustainable Brands

Featuring Al Iannuzzi, Senior Director, Worldwide Environment, Health & Safety and

Keith Sutter, Senior Product Director, Sustainable Brand Marketing;

Moderated by George Newman, Assistant Professor of Organizational Behavior

Al Iannuzzi, Director in the Worldwide Environment, Health & Safety department and Keith Sutter, Senior Product Director for Sustainable Brand Marketing will discuss the ins and outs of creating and marketing more sustainable products at Johnson & Johnson. The company’s signature EARTHWARDS® process sets the bar for developing greener products, but it is not always easy making already successful products and brands greener without altering the customers’ experience. This session will discuss the motivations and impacts of the program, as well as the internal decision making processes as J&J implements changes and communicates them to its customers.

Below is the full recording from the event. See above for video highlights.

This event is part of the Colloquium on Sustainability Marketing. Sponsored by DEKRA, this speaker series aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.


George E. Newman

Associate Professor of Management and Marketing at Yale School of Management

Al Iannuzzi

Senior Director, Worldwide Environment, Health & Safety at Johnson & Johnson Consumer Companies, Inc.

Keith Sutter

Senior Director, Supply Chain Strategy and Deployment at Johnson & Johnson