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To B or not to B: A Guide to B Corps Certification

In partnership with Patagonia and the Yale Center for Business and the Environment, we are launching An Entrepreneur’s Guide to Certified B Corporations and Benefit Corporations. In an era of “greenwashing” and misleading labels, Certified B Corporations and Benefit Corporations help consumers identify trustworthy companies. Signaling this commitment is a trend that has been catching [[{"fid":"2947","view_mode":"default","fields":{"format":"default","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"height":"328","width":"250","style":"float:left","class":"media-element file-default"}}]]on quickly, both domestically and abroad; to date, there are Certified B Corporations in 50 countries worldwide. Increasingly, entrepreneurs are considering how to create a company that has a positive impact on society, promote corporate social responsibility, and use the power of business for higher purposes of social good. This guide will advise on best practices while helping entrepreneurs minimize legal costs, and make informed decisions as to whether B certification or Benefit incorporation makes sense for the company at that time.

This webinar will walk through this new guidebook and discuss the potential impact of Benefit Corporations and Certified B-Corporations.

Moderated by:

  • Professor Kate Cooney, Yale School of Management


  • Vincent Stanley, Director of Philosophy, Patagonia
  • Abigail Barnes, Co-Founder of Allergy Amulet and Author of An Entrepreneur’s Guide to Certified B Corporations and Benefit Corporations
  • Andy Fyfe, BLab



Vincent Stanley

Director of Philosophy at Patagonia

Abi Barnes

CEO & Co-Founder at Allergy Amulet
Master of Environmental Management 2016