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An Entrepreneur’s Guide to Going "B"

So you’ve decided you want to be more than just a company. You want to have a positive impact on society, promote corporate social responsibility, and use the power of business for higher purposes of social good. Now you’re wondering how this whole process works. Don’t worry, we’ve got you covered.

Tuckerman at work

In partnership with Patagonia and the Yale Center for Business and the Environment, we have published An Entrepreneur’s Guide to Certified B Corporations and Benefit Corporations. In an era of “greenwashing” and misleading labels, Certified B Corporations and Benefit Corporations help consumers identify trustworthy companies. Signaling this commitment is a trend that has been catching on quickly, both domestically and abroad; to date, there are Certified B Corporations in 50 countries worldwide.

Increasingly, entrepreneurs are considering how to create a company that has a positive impact on society, promote corporate social responsibility, and use the power of business for higher purposes of social good.

This guide will advise on best practices while helping entrepreneurs minimize legal costs, and make informed decisions as to whether B certification or Benefit incorporation makes sense for the company at that time.  Main areas of focus include:

  • Is B Certification or Benefit Incorporation the Right Decision for Your Company? 
  • To B or Not to B: The Pros and Cons of Becoming a Certified B Corporation or Benefit Corporation 
  • You’re Past Debating: Tell Me How the Process Works 
  • The Unchartered Legal Landscape of the Benefit Corporation 
  • Additional resources

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Report

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About the Author

Abi Barnes Chouinard Equipment

Abi Barnes is the CEO & Co-Founder of Allergy Amulet, Inc. She has written extensively on social, political, and environmental issues, and has been published in several well-known periodicals and academic journals, including The Atlantic and Forbes. She is a graduate of Vermont Law School, the Yale School of Forestry & Environmental Studies, and Kenyon College.

Photo taken in front of the Chouinard Equipment blacksmith shop, where Patagonia first took root.

About the Partners

About the Partners

This report is brought to you by The Yale Center for Business and the Environment and Patagonia, Inc.

About the Partners

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About The Yale Center for Business and the Environment

The Yale Center for Business and the Environment provides a platform for gener- ating, incubating and launching innovative action at the intersection of business and the environment. The Center joins the strengths of two world-renowned graduate schools—the Yale School of Management and the Yale School of Forestry & Environmental Studies—together with an extensive network of internal and external thought leaders at the business- environment interface. Driven by student interest, we develop partnerships with a wide range of actors across Yale (students, faculty, staff) and in the professional world (alums, companies, NGOs, governments). Our work covers finance, entrepreneurship, marketing, operations, and strategy on issues involving energy, water, carbon, food, natural areas and society.

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About Patagonia, Inc

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Since 1985, Patagonia has dedicated 1 percent of sales each year to environmental causes.

In the News

In the News

People & Partners

Abi Barnes

CEO & Co-Founder at Allergy Amulet
Master of Environmental Management 2016
Abi Barnes

Cass Walker

Executive Director at First Southwest Community Fund
Cass  Walker

Stuart DeCew

Executive Director at Yale Center for Business and the Environment
MBA 2011
Master of Environmental Management 2011
Stuart  DeCew

Vincent Stanley

Director of Philosophy at Patagonia
Vincent Stanley

Onyeka Obiocha

Director of Innovation at Dwight Hall at Yale
Onyeka Obiocha

Heather Fitzgerald

Associate Director at Yale Center for Business and the Environment
Heather  Fitzgerald

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