In a world of hyper-transparency, citizen personal power and an exploding population straining limited resources, it is more important than ever for business to adopt new behaviors to build trusted relationships.
Communications experts from Edelman, the IPCC, and Patagonia and Yale discussed behaviors scientists and business leaders can adopt to improve public trust, strengthen institutions, and improve sustainability.
We considered opportunities and obstacles of environmental transparency in business and government, and how tools like the Edelman Trust Barometer and Yale's Environmental Performance Index are making an impact.
Watch the video:
Gail Becker, President, Global Strategic Partnerships, Edelman
Carol Cone, Global Chief Strategist, Edelman Business + Social Purpose
Jonathan Lynn, Head, Communications and Media Relations, IPCC
Vincent Stanley, Director of Philosophy, Patagonia
Jason Schwartz, Program Manager, Environmental Performance Index
Moderated by Marissa Galizia, Yale School of Management/School of Forestry & Environmental Studies 2015
This event is co-hosted by:
-Paul Lussier, President, Me2UMedia and Senior Lecturer, Sustainability Communications with Impact at Yale
-The Yale Center for Business and the Environment
This event is part of the GE Colloquium in Sustainability Leadership, a program of the Yale Center for Business and Environment, and supported by the GE Foundation, that brings business professionals and thought leaders to campus to help students understand the challenges of achieving sustainability, and to provide them with necessary skills to prepare for careers in this emerging sector.