… By Tommy Hayes As a Californian, I’ve spent a lot of time in the car. Whether it was those family road trips around the American West or my hour-long highway commute to high school, I racked up some serious mileage and developed a … the Zero Rally featured a variety of cars driving the length of Sweden’s and Norway’s Green Highway – from Sundsvall to Trondheim , a 450km or 280 mile trip – which is fully …
… in my previous blog about driving electric vehicles (EVs) around Norway, a big takeaway for me was the importance of an easily available and predictable system of charging … expands, and consumer behavior evolves, we grow much closer to meeting 100% of our mobility needs through domestically produced electricity. The BMW Technology Office also … an EV, as they more viscerally experienced their electricity use, thought more about the source of their “fuel,” and could easily see how much power they were using. This kind of …
… and alumni highlights, starting today. Sent from Philadelphia, where new F&ES Master of Forestry student, Logan Yonavjak is covering the New Metrics in Sustainable Business … Yonavjak The 13,500 publicly listed companies in the U.S. comprise $18.6 trillion in assets under management. Have you ever thought about the magnitude of the associated … EDF Smart Power Program, as well as an interview with Vincent Stanley, Patagonia's VP of marketing and communications! Equity and Justice Standardizing the standards … Sep 30, …
… What does it take to convince McDonald's to green its packaging? Or get steelworkers to advocate a carbon tax? On campus for her 25th SOM reunion last week, Jackie Roberts set aside time to speak with current students about her path from engineering to initiating … stockholders, CEOs and workers. Along those lines, she wishes she had focused on marketing earlier on, and highly recommends knowing how to sell a product. Being able to …
… with Emma Hrustic Do companies with better brand strategies get more credit for being green than the companies with the best sustainability strategies? Well, maybe, but … and performance in ranking the world’s top brands for sustainability. As a follow-up to our article, What is a Meaningful Brand? I sat down with Emma Hrustic, Interbrand’s Global … supply chain that it chose to ignore, we all start feeling like, ‘Oh, OK, so these great stories you told us are not the whole story.’ But I think these things are being taken more …
… extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a … speaking as a guest lecturer in “Natural Capital: Risks and Opportunities in Global Resource Systems,” offered by the Yale School of Management. The class is taught within Yale’s … formed into a car or component,” said Scheps. “These manufacturers have a very rigid set of dates and we need to comply with them.” Alcoa is also committing resources to a …
… Corps Fellow in the summer of 2013. In addition to the challenge of uncovering the right set of investment opportunities in energy efficiency for Office Depot , Edgerton’s every … Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting down with Edgerton and Siddiqui, I was thrilled to have …
… I had a sentence stuck in my head for weeks: "you're not the hero, your audience is." It was just one of the nuggets of marketing wisdom that Free Range … Studio Director, Amy Hartzler , left the audience with at November 20th's Power of True Stories conference. Unable to get her words out of my mind, I knew I wanted to follow up … - the perfect fit for the problem-solving work she does with the Rockefeller Foundations, Greenpeaces, and ACLUs of the world. Along with her demeanor, she also brings a varied and …
… McMillan, the team will be one of 20 to design and build a fully solar-powered home for exhibition in 2015. Being selected as one of the 20 teams is no small feat - the competition is stiff, with many of the best specialized graduate programs fighting for spots. The Yale Center for Business and the Environment is a proud sponsor of Ponce de Leon and McMillan's work. We …
… Following up on our recent post from the New Metrics in Sustainable Business conference , Logan Yonavjak … answer these questions, the Havas Media Group, one of the leading global communications and marketing groups (clients include McDonalds, Fidelity Investments, and CocaCola) created … to highlight sustainability efforts, it is also important for companies’ to measure greenhouse gas emissions, water consumption, and other natural resource outcomes so that …