… After a bit of a dormant period here on the blog, we're hitting the ground running with an abundance of new posts highlighting student work, campus events, and alumni … it finally landed on the Financial Accounting Standards Board (FASB) in 1973. Although a big deal at the time, most of us probably don’t remember a time before it was commonplace, … it finally landed on the Financial Accounting Standards Board (FASB) in 1973. Although a big deal at the time, most of us probably don’t remember a time before it was commonplace, …
… environmental solutions. After identifying the company's iconic clamshell packaging as the biggest area of opportunity, she was able to quickly help McDonald's transition to a … it was also the birth of the Roberts-helmed Corporate Partnership program at EDF. No small feat for a newly minted MBA/MEM. Business and the Environment: making the odd couple … lean on Big thank you to Jackie for sharing her experiences and advice! Next up on the CBEY calendar, make sure to check out the newest Natures Returns webinar on 10/1 and the …
… A Conversation with Emma Hrustic Do companies with better brand strategies get more credit for being green than the companies with the best sustainability strategies? Well, maybe, but Interbrand’s Best Global Green …
… was able to shave off 700 pounds of weight through extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global … through substitution with steel in heat exchangers, wheels, engines, and hoods. These changes were driven by industry recognition of certain performance benefits of aluminum, and … to this future presents a few challenges. First, car manufacturers will need to undertake small factory retrofits to handle aluminum instead of steel. The robots on the assembly …
… In addition to the challenge of uncovering the right set of investment opportunities in energy efficiency for Office Depot , Edgerton’s every move would also be documented by … Office Depot, Senior Director of Environmental Strategy Yalmaz Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting down with Edgerton and Siddiqui, I was …
… wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience with at November 20th's Power of True Stories conference. Unable to get her words out of … to wearing many hats at "younger, scrappier, arts-based studios." Once she knew how the big and little guys worked, she knew she needed the fulfillment of applying her skills to … join her clients' campaigns, though, she said that it never crossed her mind. She gets her energy and drive from the variety of her topics and projects, but, since she has worked with …
… innovation in sustainable architecture, Yale will field its first team in the Department of Energy's Solar Decathlon competition. Led by Yale sophomores in the architecture program, … solar-powered home for exhibition in 2015. Being selected as one of the 20 teams is no small feat - the competition is stiff, with many of the best specialized graduate programs fighting for spots. The Yale Center for …
… creates, quantifies and manages the value it delivers through the metrics it adopts. A big theme at the conference was the evolution of Corporate Social Responsibility; moving … perception of brands. As citizens become more globally aware and socially conscious, this changes the dynamic between people and their brands. Thus, engaging with clients and … third spots. Nestle is the first consumer products company on the list at number four. The results show a direct relationship between a brand’s MBi and the level of consumer …
… Yale students! Just weeks after their fellow Yalies garnered a spot in the Department of Energy's Solar Decathlon, fellow FES students won Duke's inaugural Energy in Emerging Markets case competition, two teams of FES students came away with wins at the DOE Better Buildings Case Competition in Washington, D.C. While most students were enjoying exotic spring break vacations, the two teams went head to head with other schools on the subjects of energy use in public buildings and utility solar …
… to announce a new partnership that will help students and businesses tackle these challenges on a macro level. Together, the Yale School of Management , the Yale School of … Council for Sustainable Development have aligned to directly connect business leaders with future sustainability leaders of tomorrow. In addition to the natural synergies between … and keep an eye out for updates on upcoming partnership initiatives! 2170 Clean Energy Circularity Expanding Connections … Sep 30, 2014 Expanding Connections Yale partners …