An Entrepreneur’s Guide to Going "B"

So you’ve decided you want to be more than just a company. You want to have a positive impact on society, promote corporate social responsibility, and use the power of business for higher purposes of social good. Now you’re wondering how this whole process works. Don’t worry, we’ve got you covered.

In partnership with Patagonia and the Yale Center for Business and the Environment, we have published An Entrepreneur’s Guide to Certified B Corporations and Benefit Corporations. In an era of “greenwashing” and misleading labels, Certified B Corporations and Benefit Corporations help consumers identify trustworthy companies. Signaling this commitment is a trend that has been catching on quickly, both domestically and abroad; to date, there are Certified B Corporations in 50 countries worldwide.