Shona Quinn is Senior Director of Social Consciousness at Eileen Fisher, a women’s clothing company. Her work focuses on values-based brand strategy and the intersection of business and sustainability. This includes evaluation of product life cycle impacts (from raw materials to manufactured goods to recycled next life products) and influencing business partners and industry stakeholders to create long-term sustainable solutions for the broader apparel sector.
Shona’s work extends beyond the product to the customer, researching the psychology of the consumer/citizen and the role mindfulness plays in creating a shift to sustainable consumption.
Shona holds a master’s degree in Environmental Management from the Yale School of Environment. She speaks regularly and has been quoted in the Wall St Journal, the Guardian, Inc Magazine, and Women’s Wear Daily.