… prioritize people over profits, while consumers may just need to consume less. This was a topic of one of the many talks of the SFF conference, the Psychology of fast fashion or … prioritize people over profits, while consumers may just need to consume less. This was a topic of one of the many talks of the SFF conference, the Psychology of fast fashion or … prioritize people over profits, while consumers may just need to consume less. This was a topic of one of the many talks of the SFF conference, the Psychology of fast fashion or …