… AXA, a five-year strategic plan to grow the company. The plan called for harvesting slow-growing businesses in mature markets, investing in emerging markets, and reducing the … function. But it wasn’t until 2008 that the company created a formal CR strategy. Following an internal study that argued that corporate responsibility was a key strategic area … which was adapted for each of the company’s major operating activities. This metric allowed AXA leadership to assess the company’s CR work and provided a framework for individual …