… A global leader in the insurance and asset management business, AXA had risen to the top ranks in terms of corporate … to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest … new metrics was a tall order, but would be another step to establishing CR inside AXA. Eventually, the company aspired to produce an “integrated report” that would define the …