… advisory firm Caprock, the Yale Center for Business and the Environment has released a new publication to answer this question. Entitled “Just Good Business: An Investor’s Guide to B … advisory firm Caprock, the Yale Center for Business and the Environment has released a new publication to answer this question. Entitled “Just Good Business: An Investor’s Guide to B … advisory firm Caprock, the Yale Center for Business and the Environment has released a new publication to answer this question. Entitled “Just Good Business: An Investor’s Guide to B …