… to estimate Southern New England residents’ willingness to pay (WTP) a premium for local forest products, clean drinking water from forested watersheds, and access to … professionals. The results indicate that residents attribute monetary value to nonmarketforest goods and services. The present value WTP for drinking water from protected … create economic incentives for private forest owners by drawing upon previously untapped sources of publicly derived funding. Project Outcomes Based on these findings, the …
… This project explores the mechanisms that allow actors in different settings to coordinate and create the institutions required to sustain a new market. What is interesting about renewable energy in general and offshore wind in … of cases to explore in full depth. A second stage entails the selection of two to four well-matched cases (for information on matched comparisons see George and Bennett, 2004) …
… is unequivocal: global temperatures will continue to rise for decades, largely due to greenhouse gases produced by human activities. This will have catastrophic effects on human … the Business Roundtable, B Corps, and benefit corporations. Greenwashing — a form of marketing that creates a false perception of a company’s environmental sustainability — exacerbates this confusion. To cut through the noise, our team from the Yale School of Management narrowed in on one, universal metric that is the …
… The objective of this project was to develop a new economic formula for maximizing present value of net benefits of wind farm investment. This research … developed two models: 1) the wind turbine (WT) reliability prediction model and 2) the “Four-Quadrant Component/Subsystem Maintenance Model.” The WT reliability prediction model was … Studies: Air Pollution Control, Environmental Risk Assessment, and Introduction to Green Energy. Future Activities As a result of this project, the investigators are preparing …
… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer that green … heuristic, whereby they assume that companies have a fixed amount of manufacturing resources. Thus, resources devoted to “making the product green” come at the expense of making … Nature Based Solutions Participants George E. Newman Associate Professor of Management and Marketing at Yale School of Management george.newman@yale.edu … George E. Newman … The …
… is used. RPSs have been unable to achieve these goals due to inherent limitations of a marketfor RECs. In states with the most aggressive clean energy policies, the shortcomings of RPSs … power generates electricity during the day, but fails to provide energy during the evening hours when demand peaks. The resulting overproduction and waste of renewable energy — and …
… This project involved the collection of two energy generation datasets: the hourly wind output profiles and the hourly electricity load data at more than 1000 geographic … on the cost scenarios developed in stage two. This analysis includes different costs of greenhouse gas (GHG) emissions, and the policies can then be compared on the basis of their … and results of this research in the “Renewable Technologies” component of the Energy Market Strategy course taught at the Yale School of Management. The topics are discussed in …
… and Nature Based Solutions Clean Energy Sustainable Finance and ESG Mobilizing Finance for Land Conservation at the Energy-Land-Agriculture Nexus … Mobilizing Finance for Land … real value for a range of stakeholders and yet are currently unmonetized by the traditional marketforces that drive solar project development. Without guidance on how to fully account … that value ecosystem services and unlock conservation finance could also bring unique sources of capital to pollinator-friendly solar development, helping to spur industry growth. …
… Agrivoltaics is a solar market subsegment that co-locates solar energy production and agricultural operations. … benefits farmers, solar developers, rural communities, and the earth itself. This emerging form of renewable energy blends complementary land uses and eliminates the false “food or … … Agrivoltaics: Producing Solar Energy While Protecting Farmland Agrivoltaics is a solar market subsegment that co-locates solar energy production and agricultural operations. …
… to adopt technology, and whether the technology is correctly used. Social science and marketing literature on diffusion of technologies has stressed the importance of social … network relationships to improve dissemination of new technologies. Here, the investigator marketed two different agricultural technologies: 1) Improved Crop Residue Management (CRM), … moisture retention. The project was designed in two phases to test different methods of information diffusion. In the first phase, a baseline survey was conducted with 3800 farming …