… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer … collected for the resubmission of the publication, and the investigators hope to continue research surrounding consumers’ views of green products. Photo from Tobias von der … Tobias von der Haar/flickr Research Paper Newman, G.E., M. Gorlin, and R. Dhar . 2014. When going “green” backfires: How firm intentions shape the evaluation of environmental …
… Companies are in a constant state of disruption and evolution as they attempt to stay ahead of … and new market entrants. In this rapidly evolving world, they face numerous obstacles when it comes to maintaining and creating strong environmental commitments. The circular … and new market entrants. In this rapidly evolving world, they face numerous obstacles when it comes to maintaining and creating strong environmental commitments. The circular …