Rachel Fried

Associate Brand Manager for Global Vaseline at Unilever
MBA  2016
Master of Environmental Management  2016
Profile

Rachel is an Associate Brand Manager for Global Vaseline at Unilever. She is interested in working with mission-driven, environmentally sustainable companies to develop compelling and authentic brand messaging. At Yale, Rachel studied consumer insights and behavioral economic theories to create marketing strategies that will further drive businesses to adopt an ecologic consciousness to decision making. Rachel interned during one summer at Unilever on their brand managment team and the previous summer at Stonyfield Farm on their Sustainability Innovation team. Prior to coming to Yale, Rachel worked at the Natural Resources Defense Council in Washington, DC where she split her time between the Lands & Wildlife program and the Communications department. Rachel graduated Phi Beta Kappa from the University of Virginia, majoring in American Studies and Psychology.

News and Insights

Authored Blogs
Humanistic Communications, Climate Change, and COP21, Oh My!
Reflections from a semester about climate change communications and a trip to COP 21
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