Yale GreenLight Workshop: Bombardier Recreational Products & Interbrand
How can BRP attract & retain a new generation of powersport users and enthusiasts?
The GreenLight team is hosting the makers of Ski-doo and Sea-doo, Bombardier Recreational Products, and Interbrand, one of the world's most renowned branding consultancies, for a fast-paced innovation workshop on a pressing question at the intersection of business and the environment. We’re seeking creative thinkers from around the Yale community to think about how BRP can reframe their brand to attract a new generation of environmentally-sensitive users. Have an interest in branding, powersport vehicles, sustainability, or design thinking?
Join us on October 28th from 10-2 in Gould 4220 Classroom. Bring your ideas, we’ll bring lunch.
Who will participate?: A multidisciplinary team of students from around the Yale community.
How can I participate?: Interested participants must:
- Be excited about attending and actively participating for the entire event
- Commit to carefully reviewing a set of preparation materials distributed in advance
- Register by clicking on button below
Email any questions about the session to Andy Beck (andrew.beck@yale.edu) and Zoë Lloyd (zoe.lloyd@yale.edu)
Space is limited – register today!
What is GreenLight?
GreenLight is a series of innovation workshops hosted by the Yale Center for Business and the Environment. These fast-paced, interactive workshops are designed to help Yale students practice and learn rapid ideation techniques, while helping leading companies and organizations tap into the creative thinking of a multidisciplinary team of students.