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… diffusion is now behavioral as much as economic. Through large-scale experimentation, SEEDS is testing which strategies and messages are most conducive to solar adoption. This … Solar Energy Technologies Office (SETO). Solar Energy Evolution and Diffusion Studies (SEEDS) … Solar photovoltaic panels are an increasingly competitive player in the energy … diffusion is now behavioral as much as economic. Through large-scale experimentation, SEEDS is testing which strategies and messages are most conducive to solar adoption. This …