… Press, 2006). His class The Practice and Management of Creativity & Innovation was featured in the BusinessWeek Online article, "Creativity Comes to B-Schools" in the spring … Press, 2006). His class The Practice and Management of Creativity & Innovation was featured in the BusinessWeek Online article, "Creativity Comes to B-Schools" in the spring … Press, 2006). His class The Practice and Management of Creativity & Innovation was featured in the BusinessWeek Online article, "Creativity Comes to B-Schools" in the spring …