… or to the Yale campus. The nephew of Patagonia's founder, Yvon Chouinard, Stanley is the outdoor company's longest-serving employee, and since his visit to campus last year to … he has been instrumental in helping CBEY find effective ways to explore sustainability marketing and corporate social responsibility. Stanley was back on campus on September 23 … Watch the video here: http://www.youtube.com/watch?v=oFLaz6OEOQE Q: For those of us going into careers where we want to make a difference in business and the environment, I'm curious …
… institutional support for the SOM Program on Entrepreneurship , continued innovation coming out of SOM's Entrepreneurship Club , and dusting off of FES's Environmental and Social … ) Entrepreneurship in the blood Not everyone has the guts and vision to take the leap into the unknown of starting a business. Jonas said that for him, it was only a matter of … together on a new venture. Jonas could spend every minute thinking through branding and marketing strategies, while Amanda, as the "analytical powerhouse" (Jonas's words), helps to …
… on low carbon investing. On the premise of the competition: “a lot of people are talking about low carbon investing, but not many people know a lot know about what a roadmap for low carbon investing looks like”, says Logan Yonavjak, MEM/EMBA ’16, … panels with experts such as Bob Litterman, Chairman of Kepos Capital and former Chief Risk Officer of Goldman Sachs, Verne Sedlacek, President and CEO of Commonfund, and Nancy Pfund, …
… th , I joined a group of students on an NYC job trek. Organized jointly by CBEY and the SOM Marketing Club, this day trip provided students with an opportunity to explore career … feature walls and furnishings. Upon arrival, our group of 20 was ushered up the stairs and into a large boardroom where half a dozen members of Interbrand’s staff joined us. We were … tale of how a company overcame adversity and revolutionized its business, direct from the mouths of practitioners who led the transformation. We then participated in two breakout …
… Needs. Aging Infrastructure. Climate Change. These are all subjects that we hear a lot about on the news and in our classes at FES and SOM. And, we know that, in order for business … Forum . In short, Jones' talk had brought together students focused on each of these issues into one room. After an introduction from Becky Gallagher , who organized the talk, Jones … connect, it's also about recognizing where value lies. We hear about this all the time in marketing, communications, brand development. It's not about selling the product, it's about …
… also how David Bach of the Yale School of Management kicked off Nov 20th's Sustainability Marketing: The Power of True Stories conference. How can companies do well by doing good? … and coming social businesses like Warby Parker , Zady , Feed , and Vine . To round it out, we also heard from social marketing firm Free Range Studios ' veteran Studio Director … initial burst of entrepreneurial activity. At FEED and Warby Parker, doing good is built into each purchase - FEED donates proceeds to organizations fighting hunger, and with every …
… of stock. It’s actually a measurement of flow and we are not in danger of running out of fossil fuels in the near future. They will continue to be available, but will … of stock. It’s actually a measurement of flow and we are not in danger of running out of fossil fuels in the near future. They will continue to be available, but will … of stock. It’s actually a measurement of flow and we are not in danger of running out of fossil fuels in the near future. They will continue to be available, but will …
… held on January 28th at Yale F&ES. Gary Lawrence, Vice President and Chief Sustainability Officer at AECOM, talked with F&ES Professor Paul Anastas and an auditorium full of students about his role at the Fortune 500 company, the private sector’s role in progressing … value. Within this context, Lawrence explained that sustainability becomes more about “managing complexity” than “being green.” For a company whose growth centers on …
… communication. These tools allow the containers to self-compact and take the guess work out of when to empty the receptacles. Historically, waste collection has relied on … worldwide and approximately 200 clients, but there is still room for growth. Kutner pointed out that the long sale cycle – the time between first engaging a client and finalizing a … communication. These tools allow the containers to self-compact and take the guess work out of when to empty the receptacles. Historically, waste collection has relied on …
… Stewardship Council, founded in 1995, is arguably the best-known private organization using market-based eco-label certification processes to promote sustainable fishing practices … same time, growing industry demand for MSC-certified fish products is raising questions about whether the MSC is lowering its own standards for sustainability, and certifying more … demand for sustainable seafood products. All this scrutiny raises the question: how does the MSC determine which fisheries are sustainable and which are not? While the MSC’s …