… of charging infrastructure and switching from gasoline to electricity. Figure 1: Utility Factor represents the percentage of miles driven that are powered purely from the battery … E-mobility ), the ability to use fast chargers is also a big boost to the “Utility Factor” (see Figure 1) of PHEVs. “We can increase the amount of all-electric miles of a … of charging infrastructure and switching from gasoline to electricity. Figure 1: Utility Factor represents the percentage of miles driven that are powered purely from the battery …
… The responsibility of actually developing accounting standards fell to a suite of actors until it finally landed on the Financial Accounting Standards Board (FASB) in 1973. … the blog this week - insights into the career of Jackie Roberts, MEM/MBA '89 and Senior Director, Idea Bank, EDF Smart Power Program, as well as an interview with Vincent Stanley, … The responsibility of actually developing accounting standards fell to a suite of actors until it finally landed on the Financial Accounting Standards Board (FASB) in 1973. …
… them when she was given the job of helping McDonald's find greener ways to approach their product line at EDF. For one, she could now manage a project effectively, keeping it on … you've got to be able to find compelling ways to relate to customers, stockholders, CEOs and workers. Along those lines, she wishes she had focused on marketing earlier on, … lean on Big thank you to Jackie for sharing her experiences and advice! Next up on the CBEY calendar, make sure to check out the newest Natures Returns webinar on 10/1 and the …
… What is a Meaningful Brand? I sat down with Emma Hrustic, Interbrand’s Global Director of Brand Intelligence, and one of the creators of Interbrand’s Best Global Green Brands … brands happen to be automotive brands; they have all been very clever in picking a hero product to stand for sustainability. Toyota, the number one brand, has the Prius. Nissan has … focusing on the Eco-Boost engine which is about efficiency and savings. By creating a hero product, these brands make it easier for consumers to attach associations of sustainability …
… of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a Harley-Davidson … that has already gone online. Internally, Alcoa faces pressure to meet the F-150’s exacting production schedules. The company is investing $575 million in the expansion of two U.S. … that has already gone online. Internally, Alcoa faces pressure to meet the F-150’s exacting production schedules. The company is investing $575 million in the expansion of two U.S. …
… energy efficiency for Office Depot , Edgerton’s every move would also be documented by Director James Cameron’s Showtime camera crews. When Cameron and Showtime release the historic … Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting down with Edgerton and Siddiqui, I was thrilled to have the … Engineering & Environmental Affairs at Dell), from the "Nudging Big Buyers Toward Greener Products" event. A video of the full conversation between Murphy and Siddiqui is available …
… is." It was just one of the nuggets of marketing wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience with at November 20th's Power of True Stories … is." It was just one of the nuggets of marketing wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience with at November 20th's Power of True Stories … is." It was just one of the nuggets of marketing wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience with at November 20th's Power of True Stories …
… Driven by student commitment to innovation in sustainable architecture, Yale will field its first team in the Department of Energy's Solar Decathlon competition. Led by Yale sophomores in the architecture program, Juan Pablo Ponce de Leon and Katherine McMillan, the team will be one … Decathlon competition Minna Brown Driven by student commitment to innovation in sustainable architecture, Yale will field its first team in the Department of Energy's Solar Decathlon …
… Samsung and Microsoft hold the second and third spots. Nestle is the first consumer products company on the list at number four. The results show a direct relationship between … tougher” explains Umair Haque, Economist, Author, HBR blogger and Havas Media Labs Director. The MBi is a great indicator that we are moving beyond an economy of “stuff”, measured … Samsung and Microsoft hold the second and third spots. Nestle is the first consumer products company on the list at number four. The results show a direct relationship between …
… Capital: Risks and Opportunities in Global Resource Systems, taught by CBEY co-director Brad Gentry. Coming up - targeted internships and research opportunities for students … workshops, curriculum development, and a speaker series drawing on the experiences of the CEOs who make up the WBCSD. Learn more about Bakker's vision for sustainable business … a discussion between Bakker, NRDC President Frances Beinecke, and GIST Advisory Founder and CEO Pavan Sukhdev, and keep an eye out for updates on upcoming partnership initiatives! …