… Ford’s unexpectedly mainstream F-150 pickup truck. The 2015 model , which has been under development for five years, was able to shave off 700 pounds of weight through extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a … was one relatively straightforward way to meet these new expectations. And while the development of Ford’s new F-150 is outwardly the most recent chapter in this historical …
… Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting … Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting … Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting …
… head for weeks: "you're not the hero, your audience is." It was just one of the nuggets of marketing wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience … Amy about how their measure of success might differ from a traditional consumption-driven marketing firm's, she emphasized that any project has goals, and that the right metrics flow … head for weeks: "you're not the hero, your audience is." It was just one of the nuggets of marketing wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience …
… answer these questions, the Havas Media Group, one of the leading global communications and marketing groups (clients include McDonalds, Fidelity Investments, and CocaCola) created … The results from 2013 statistically demonstrate that Meaningful Brands outperform the stock market by 120%. The data supports Amy’s philosophy that “brands which are able to realize … the higher perception of environmental sustainability, and this could turn into a focus on marketing, not actual outcomes. While sustainability marketing is important for companies to …
… of Energy's Solar Decathlon, fellow FES students won Duke's inaugural Energy in Emerging Markets case competition, two teams of FES students came away with wins at the DOE Better … of Energy's Solar Decathlon, fellow FES students won Duke's inaugural Energy in Emerging Markets case competition, two teams of FES students came away with wins at the DOE Better … of Energy's Solar Decathlon, fellow FES students won Duke's inaugural Energy in Emerging Markets case competition, two teams of FES students came away with wins at the DOE Better …
… of Forestry and Environmental Studies , and the World Business Council for Sustainable Development have aligned to directly connect business leaders with future sustainability … for students interested in the connections between business and the environment, as well as workshops, curriculum development, and a speaker series drawing on the experiences of the CEOs who make up the …
… Strategies in Promoting the Diffusion of Solar Energy” is examining community based marketing approaches for solar across a number of Connecticut towns in coordination the … Strategies in Promoting the Diffusion of Solar Energy” is examining community based marketing approaches for solar across a number of Connecticut towns in coordination the … Strategies in Promoting the Diffusion of Solar Energy” is examining community based marketing approaches for solar across a number of Connecticut towns in coordination the …
… lunch or dinner option featuring low-fat Chinese wraps. Serving the growing fast-casual market along the lines of Chipotle and Panera, Chive strives to bring the sustainable, … lunch or dinner option featuring low-fat Chinese wraps. Serving the growing fast-casual market along the lines of Chipotle and Panera, Chive strives to bring the sustainable, … lunch or dinner option featuring low-fat Chinese wraps. Serving the growing fast-casual market along the lines of Chipotle and Panera, Chive strives to bring the sustainable, …
… will head to San Francisco to work at Sonen Capital , where she will support the private markets team with an emphasis on environmental investment strategies. Heather West will be … will head to San Francisco to work at Sonen Capital , where she will support the private markets team with an emphasis on environmental investment strategies. Heather West will be … will head to San Francisco to work at Sonen Capital , where she will support the private markets team with an emphasis on environmental investment strategies. Heather West will be …
… Yale Center for Business and the Environment and the U.S. Business Council for Sustainable Development will address the successes, disappointments, and lessons learned from decades of … the School of Management in a discussion titled “Creating Competitive Advantage Beyond the Market.” Marian Chertow, Director of the Industrial Environmental Management Program at … Yale Center for Business and the Environment and the U.S. Business Council for Sustainable Development will address the successes, disappointments, and lessons learned from decades of …