… extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a … extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a … extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a …
… Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting … down with Edgerton and Siddiqui, I was thrilled to have the opportunity to discuss the impact of the Fellowship and Years of Living Dangerously on Edgerton and Office Depot. … Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting …
… head for weeks: "you're not the hero, your audience is." It was just one of the nuggets of marketing wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience … Amy about how their measure of success might differ from a traditional consumption-driven marketing firm's, she emphasized that any project has goals, and that the right metrics flow … head for weeks: "you're not the hero, your audience is." It was just one of the nuggets of marketing wisdom that Free Range Studios' Studio Director, Amy Hartzler , left the audience …
… Which brands in your life really hold meaning for you? Which ones have a positive impact on you, your community, and the natural world? According to recent research … answer these questions, the Havas Media Group, one of the leading global communications and marketing groups (clients include McDonalds, Fidelity Investments, and CocaCola) created … through the metrics it adopts. A big theme at the conference was the evolution of Corporate Social Responsibility; moving companies beyond just producing reports through their …
… and Simon Gore (MEM '15). This is the second year in a row that FES teams have won the national contest. Read more about their experience on the FES blog . 2170 Clean Energy … and Simon Gore (MEM '15). This is the second year in a row that FES teams have won the national contest. Read more about their experience on the FES blog . … Minna Brown … … and Simon Gore (MEM '15). This is the second year in a row that FES teams have won the national contest. Read more about their experience on the FES blog . … FES students take …
… In addition to the natural synergies between the three organizations, the partnership's impact is particularly poised to have meaningful impacts on business practices through the SOM-established 25-school-strong Global Network … In addition to the natural synergies between the three organizations, the partnership's impact is particularly poised to have meaningful impacts on business practices through the …
… to create bespoke opportunities for Yale students. For students interested to gain international experience, we have developed a partnership with WWF for students to work with … Strategies in Promoting the Diffusion of Solar Energy” is examining community based marketing approaches for solar across a number of Connecticut towns in coordination the … to create bespoke opportunities for Yale students. For students interested to gain international experience, we have developed a partnership with WWF for students to work with …
… our ability to test for environmental contaminants in water and blood. Right now, it takes multiple days for water samples to come back from a lab. Armed with patented chip technology … Tan (Tsinghua University). Sage : Harnessing the power of mobile technology, gaming, and social media, Sage is a smartphone app designed to use competition to motivate fresher, … our ability to test for environmental contaminants in water and blood. Right now, it takes multiple days for water samples to come back from a lab. Armed with patented chip technology …
… skills to work at firms dedicated to investors seeking financial returns with lasting social and environmental impact. Meaghan McGrath and Heather West will focus on conservation finance and investment … we’re planning to incorporate as a benefit corporation, which codifies our commitment to a social and environmental mission in our legal structure,” explains Sarah. Finally, I have …
… discussions will range from the top-level keynote by Christine Bader (Yale SOM ’00), “Why Scaling Up Is So Damn Hard,” to finely focused panels on a range of issues, including urban … attitudes on climate change. In every case, panelists will offer insights for embedding social and environmental sustainability into the daily operations of an organization—be it a … discussions will range from the top-level keynote by Christine Bader (Yale SOM ’00), “Why Scaling Up Is So Damn Hard,” to finely focused panels on a range of issues, including urban …