… the exciting part was seeing how companies were shifting from an "if" to "how" position on social and environmental responsibility as a means of building trust. With examples from … had to make sure that each and every product was reliable from day one. And, their marketing and communications strategies have followed suit. They write ads as if they are … Lynn underlined the fact that science communication cannot stray too far into the world of marketing without losing that vital ingredient: authenticity. Trust and transparency …
… So it’s fitting that Sabin approached CBEY in 2008 to help build a program for socially minded entrepreneurs, who struggle with the same leopardian calculus: uncertain … Tuckerman & Co. outlined their professional clothing line with a reduced environmental impact. (For a fuller description of each team, see below.) … present an autonomous unmanned aerial system that is capable of surveying fields with a multispectral imaging system and presenting actionable information. homE homE provides …
… Connecticut]. Why is that? HW : For a number of reasons. We were looking for an area where impact might be highest, both environmentally and socially. The vast majority of the Tri-State coastal area was once covered in oyster reefs, … We were looking for an area where impact might be highest, both environmentally and socially. The vast majority of the Tri-State coastal area was once covered in oyster reefs, …
… captured a growing market demand for environmentally-sensitive products. Generally, these corporations have done well by doing less bad. We are now paddling into the third (and most … of their expertise in information technology to contribute to sustainable development and social progress. In 2011, Honda Motor Co. created the Environmental Business Development … Another game-changing product that HP developed in collaboration with Conservation International is HP Earth Insights . This solution uses HP’s access to big data to collect and …
… examines how to expand residential solar adoption in the US, with the goal of developing marketing strategies for the masses. Our team, comprised of the Connecticut Green Bank, SmartPower, Duke, and Yale, conducts research focused specifically on how social and behavioral factors—things like the influence of social networks and peer … examines how to expand residential solar adoption in the US, with the goal of developing marketing strategies for the masses. Our team, comprised of the Connecticut Green Bank, …
… initiatives and internship opportunities around the world. She will also spearhead CBEY’s marketing and communication efforts while strengthening the Center’s corporate partnerships. … Customer Insights (YCCI) after 15 years of experience providing market research for various multinational companies. As a Connecticut native, she was always aware of Yale, and fatigue with …
… but before we know it, exams will be wrapping up. With the constant hubbub of the academic calendar, sometimes we forget to take stock of everything that happens here through CBEY. We … Vijay Sharma spoke about how multinationals like Unilever can drive shared value from the bottom up http://cbey.yale.edu/events/multi-national-corporations-marketing-bop-scaling-social-impact Together with YCELP, CBEY hosted a …
… that is only a plus. CEFF: One of the hesitations people encounter is the difficulty of scaling up some efficiency measures. Do you run into that issue? Jagerson: One of the … that is only a plus. CEFF: One of the hesitations people encounter is the difficulty of scaling up some efficiency measures. Do you run into that issue? Jagerson: One of the … that is only a plus. CEFF: One of the hesitations people encounter is the difficulty of scaling up some efficiency measures. Do you run into that issue? Jagerson: One of the …
… already reached a certain size. Emily Martin Fadrhonc, program manager at Lawrence Berkeley National Laboratory and a contributor to the report, points to a second category of … already reached a certain size. Emily Martin Fadrhonc, program manager at Lawrence Berkeley National Laboratory and a contributor to the report, points to a second category of … already reached a certain size. Emily Martin Fadrhonc, program manager at Lawrence Berkeley National Laboratory and a contributor to the report, points to a second category of …
… 17 th . But, the March 25 th application deadline is fast approaching! Mark your calendars. Every year, the Sabin Prize awards $25,000 to the most promising Yale venture at … develop a website, travel to meet with partners and future customers, and design pitch and marketing materials, (ii) staff members at the Center have spent time with us, offered … and funding is critical to helping us scale the business so that we can have a greater impact on the way clothing is made." Her partner Jonas Clark noted that "CBEY has been such …