… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer that green products are worse quality than traditional (non-green) alternatives. In short, this effect appears to result from consumers’ reliance upon a …
… analyses in just a few clicks. View the data in Tableau > Media Media Todd Cort featured in GreenBiz 350 podcast (November 22, 2019) New Survey Leverages Global Network to Measure …