… theater, nightlife, and never-ending activities of The City That Never Sleeps. On Friday, October 24 th , I joined a group of students on an NYC job trek. Organized jointly by CBEY … us through a case study of their work for Yellow Pages. Once an essential business directory and advertising tool and a brand with household recognition, Yellow Pages has … district. We were joined by two joint degree alumni: Eva Zlotnicka (SOM/FES ’11), Director, Global Sustainability & ESG Research at UBS Investment Bank, and Katie Siegel (SOM/FES …
… Energy, Water, and Data for Ten Billion - Pathways for Sustainable Development " at SOM on October 7th. Looking around the room at the 60+ attendees, I saw students like Susannah … all the time in marketing, communications, brand development. It's not about selling the product, it's about identify a need or aspiration. Jones left the audience with an example … all the time in marketing, communications, brand development. It's not about selling the product, it's about identify a need or aspiration. Jones left the audience with an example …
… it out, we also heard from social marketing firm Free Range Studios ' veteran Studio Director Amy Hartzler and Yale School of Management Professor of Organizational Behavior, … Hirshberg underlined the fact that the brand was always about providing healthy, organic products in the most sustainable way possible. But, as they grew, they had to deal with … a day. That's more than 1/4 of the planet's population. With the arrival of a new CEO, Paul Polman, Unilever has doubled down on its sustainability efforts, announcing goals …
… “Fish Forever” MSC label on McDonald’s Filet-O-Fish packaging signals to consumers that the product comes from MSC-certified wild-caught Alaskan Pollock and that McDonald’s has met … Whole Foods, Walmart, and Target began using the MSC label on some or all of their seafood products to address growing consumer concerns over depleting marine fisheries resources. … the growing market trend. At the same time, growing industry demand for MSC-certified fish products is raising questions about whether the MSC is lowering its own standards for …
… them when she was given the job of helping McDonald's find greener ways to approach their product line at EDF. For one, she could now manage a project effectively, keeping it on … you've got to be able to find compelling ways to relate to customers, stockholders, CEOs and workers. Along those lines, she wishes she had focused on marketing earlier on, … lean on Big thank you to Jackie for sharing her experiences and advice! Next up on the CBEY calendar, make sure to check out the newest Natures Returns webinar on 10/1 and the …
… It is awarded on an annual basis to the best Yale student and/or faculty ideas for a product, service, project or program that advances a more sustainable way of life. Photo … It is awarded on an annual basis to the best Yale student and/or faculty ideas for a product, service, project or program that advances a more sustainable way of life. Photo … Programs Sustainable Venture Prize Related Events Innovations in Water Technology Thu, October 9th, 2014, 12:15 PM EDT — Thu, October 16th, 2014, 2:00 PM EDT Evans Hall, Room 4430 …
… excited to work on another issue that I care about, but also to get taste of the private sector and put my hard-earned MBA skills to work. Not to mention all the backpacking and … to Brazil for the World Cup and to consult for Forest Trends , developing a microcredit product for small farmers and potentially designing a private investment fund focused on … to Brazil for the World Cup and to consult for Forest Trends , developing a microcredit product for small farmers and potentially designing a private investment fund focused on …
… a discussion titled “Creating Competitive Advantage Beyond the Market.” Marian Chertow, Director of the Industrial Environmental Management Program at Yale, will discuss the … for composite materials, while Marc Brackett, a psychologist by training and Director of the Yale Center for Emotional Intelligence, will describe how to influence without … a discussion titled “Creating Competitive Advantage Beyond the Market.” Marian Chertow, Director of the Industrial Environmental Management Program at Yale, will discuss the …
… at Nespresso headquarters in Lausanne in June. Donning aprons with CBEY Program Director Stuart DeCew (left), the team also got to get a close look at how the Nespresso process works, and got to try many cups of the final product. From farm to packaging, highlights of their proposal include: Filling a new capsule … get a close look at how the Nespresso process works, and got to try many cups of the final product. From farm to packaging, highlights of their proposal include: Filling a new capsule …
… the most recognizable NGO in the world more effective in partnering with the private sector. WWF is associated with conservation and a science-first approach that brings together … might at first seem simplistic, but it is pervasive across the environmental NGO sector. In practice, tensions between these worldviews can affect buy-in and complicate the … the most recognizable NGO in the world more effective in partnering with the private sector. WWF is associated with conservation and a science-first approach that brings together …