… the truck bed and cab. Starting with the 2015 model year, the F-150 would be the first mass-market vehicle to be built with major body construction from aluminum. Alcoa spent $300 … the vulnerability of aluminum could hurt sales. Ford had launched an educational campaign about the strength of aluminum, but consumer reactions were not yet known. Furthermore, the … to compete with aluminum. Meanwhile, manufacturers of carbon-fiber based composites were touting their material as even lighter than aluminum and just as strong. Plastics …
… And, as fires set to clear land for palm oil plantations blazed in Indonesia throughout the fall of 2015, covering the region in haze, the ubiquitous commodity was placed under … has occurred largely in the last 20 years (see graph below) – which has meant that as the market has grown quickly, producers have scrambled to generate supply. Thus, even as palm … while on-the ground progress and the substance of those pledges remains to be seen. About this case In the following case materials, we focus specifically on the Indonesian …
… In August of 2014, Mark Gentry, the Chief Operating Officer of Gifford Pinchot State University (GPSU) Foundation**, called Robert Farrington, a … what to do, but Gentry admitted that there was very little consensus among the new group about how to respond. This was not the first time Farrington had received such a call. Commonfund managed the assets of 1,300 nonprofit institutions. He estimated about 40% of Commonfund’s university clients were either actively engaged in discussions about …
… waste, water, and energy systems. The convention center also became the first facility in Southeast Asia to obtain ISO 20121 Sustainable Events Management System certification. … a leader in the Meetings, Incentives, Conferences and Exhibitions (MICE) industry in Southeast Asia. In 2013, MBS had started offering a customizable "Green Meeting" package. … What projects should MBS prioritize and how should they make decisions? How should MBS market its green event packages to consumers, and how should sustainable events be priced? …
… various government agencies as well as PEMEX, by mid-2014 no ethanol had been incorporated into Mexico's gasoline supply. As Mexican policy makers looked at the country's energy … meet its ambitious goals addressing climate change. Third, biofuels could provide a new market for Mexico's struggling agricultural sector. Finally, PEMEX would soon face … 8% of the vehicle fuel blend at the pump, the maximum amount that could be incorporated without requiring changes to vehicle internal combustion engines and station pumps. Brazil had …
… support from the university, they started a pilot project to introduce local, seasonal food into the menu of one of Yale's undergraduate residential colleges. The experiment was a … from the university, transformed a neglected acre of land on the north side of the campus into a large garden, and started a series of educational programs related to food. Today the … some 200 varieties of vegetables, fruit, flowers, and herbs, which is sold in a farmer's market or donated to local food banks. The farm's staff of four manages community work days …
… to build on. The success of the EVM wind farm had ignited Manuel Gómez Peña’s thinking about further renewable energy projects. Gómez, Walmart de México’s Director of … with the resources and expertise to build large-scale projects. Gómez also had to take into account Walmart de México’s capabilities and focus. While the company had made … or just concentrate on one technology? How could Walmart de México expand the program outside of Mexico to the other central American countries in which it operated? Was there a …
… GM believed it was nowhere near placing an automobile with a new type of powertrain on the market. Besides the technical hurdles it was facing, GM’s efforts to introduce more fuel efficient vehicles had run into resistance from consumers, oil companies and the government. While consumers generally … hurdles it was facing, GM’s efforts to introduce more fuel efficient vehicles had run into resistance from consumers, oil companies and the government. While consumers generally …
… and improve energy efficiency its facilities by 2012; To keep the public informed about ecomagination targets, progress and results. Along with the four commitments came a … In his public remarks during and after the ecomagination launch, Immelt made no pretense about the fact that ecomagination was first and foremost a business growth initiative. His … and improve energy efficiency its facilities by 2012; To keep the public informed about ecomagination targets, progress and results. Along with the four commitments came a …
… of the global trade. While these trading companies were vertically integrated (they own about 15% of the oil palm land in Indonesia and three own their own consumer brands of palm … influence levers they could use to pressure the government and non-complying companies into line? Government officials sympathetic to environmental concerns had their own set of … of Indonesia? How could the government balance legitimate development needs with concerns about deforestation? And once a policy was framed, how could it be passed and enforced, …