… includes information on innovative Green Bank financial structures, Green Bank methods for marketdevelopment, real transaction data and descriptions of how the Green Bank model can be … Green Bank, presenting on co-investment to promote increased investment in residential solar. He will discuss the Solar Loan and Solar Lease programs, as well as CT-GB’s new …
… Join us for a conversation with Jon Carson, Senior Director of the Solar Ambassador program at SolarCity. Solar City is an American company that provides design, financing and installation of solar …
… Can consumers make the world a better place by voting with their dollars? Sustainability marketing aimed at individuals doesn’t always translate to the business-to-business marketplace. Today, the largest scale green product choices are being made not in the living … and interests vary widely, and retailers and suppliers alike therefore adopt different marketing approaches across audiences and product categories. Retailers serve a critical …
… Officer, Gordon and Betty Moore Foundation as he presents the Moore Foundation’s new market-based conservation initiatives. Guillermo Castilleja leads and oversees strategy for … long-term conservation with sustainable use. The program includes an interlinked trio of market-based approaches to conservation (the Conservation and Financial Markets … 12:00 PM EDT — 1:15 PM EDT Kroon Hall, Burke Auditorium A Conversation with Jon Carson, Solar City Tue, October 20th, 2015, 1:30 PM EDT — 3:30 PM EDT Burke Auditorium, Kroon Hall | …
… Environment, Health & Safety and Keith Sutter , Senior Product Director, Sustainable Brand Marketing; Moderated by George Newman , Assistant Professor of Organizational Behavior Al … Health & Safety department and Keith Sutter, Senior Product Director for Sustainable Brand Marketing will discuss the ins and outs of creating and marketing more sustainable products at Johnson & Johnson. The company’s signature …
… You won’t want to miss this! Come join for an evening market where you can meet the founders of 10 New England social enterprises (including 5 Yale Startups – Hugo & Hoby, Walden Hill, Tuckerman & Co., Kitchen Table Kits, and Solar Youth). Each of these amazing startups uses every part of a tree – from the nuts, sap, … maple trees. Tuckerman & Co. Sustainable dress shirts made locally from organic cotton. Solar Youth: A non-profit organization providing urban environmental education opportunities …
… Lux, Surf and Pond’s. Since its inception in 2000, this initiative has not only increased market share for HLL, it has given 50,000 women in rural India an increased sense of … a profit. Currently at GSK Consumer Healthcare, Vijay is working on a similar kind of marketing initiative in rural India, now expanding to Bangladesh. Join us as Vijay discusses this important work in emerging markets and how it is contributing to business, society and the environment. This lecture …
… Hypothesis-Driven Investment: Private Equity Case Studies from the Photovoltaic Solar Value Chain How do private equity investors think about renewable energy and clean … Gross In this Master Class, Daniel Gross will use case studies of actual investments in the solar value chain to illustrate hypothesis-driven investment as one approach to private … data analysis and primary research that are necessary for developing conviction about how a market is likely to unfold in the future and how to translate that conviction into …
… (CBEY Resident Fellow and Director, Patagonia Philosophy) in a workshop focused on marketing & communications for responsible ventures. Through discussion and exercises, this … for their social and environmental impacts can and must be transparent and consistent in marketing and communications with all stakeholders—employees, suppliers, NGOs and neighbors … through quality, innovation and continuous improvement. A radically transparent approach to marketing also creates internal discipline that helps a company focus on strategies that …
… How do you build a brand that people know and love? Branding is a powerful tool that marketers leverage to deliver the values of the company or the product to the end customers. … This session will be facilitated by Nathalie Laidler-Kylander , a lead expert in nonprofit marketing and branding strategies with 30 years of experience. In addition to delivering key insights into marketing social ventures, Nathalie will discuss her journey to Draper Richards Kaplan …