… profits, while consumers may just need to consume less. This was a topic of one of the many talks of the SFF conference, the Psychology of fast fashion or consumption. "Fast Fashion" … profits, while consumers may just need to consume less. This was a topic of one of the many talks of the SFF conference, the Psychology of fast fashion or consumption. "Fast Fashion" … profits, while consumers may just need to consume less. This was a topic of one of the many talks of the SFF conference, the Psychology of fast fashion or consumption. "Fast Fashion" …