… engage in philanthropy. Inside AXA in 1990, the company created AXA Atout Coeur ("Hearts in Action") to encourage and support community engagement by employees, and in 2001 it … responsibility was a key strategic area for the company to pursue, AXA’s first global CR action plan was launched. Under the direction of Alice Steenland, AXA’s CR team created a … to produce an “integrated report” that would define the Group’s next strategy for the 2020 time horizon, measured by a set of metrics reflecting in an integrated way the …