… to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest … Inside AXA in 1990, the company created AXA Atout Coeur ("Hearts in Action") to encourage and support community engagement by employees, and in 2001 it established the Group’s … Inside AXA in 1990, the company created AXA Atout Coeur ("Hearts in Action") to encourage and support community engagement by employees, and in 2001 it established the Group’s …