… States, Europe, Africa, and Asia. AXA was hailed in the business press for savvy deal-making. The company took over struggling franchises and utilizing its strong balance sheet, … Inside AXA in 1990, the company created AXA Atout Coeur ("Hearts in Action") to encourage and support community engagement by employees, and in 2001 it established the Group’s … Inside AXA in 1990, the company created AXA Atout Coeur ("Hearts in Action") to encourage and support community engagement by employees, and in 2001 it established the Group’s …