… makers, and academia. Interviews lasted, on average, 1.5 hours and yielded more than 500 pages of rich qualitative data. These interviews allowed the detection of two cases that … of the Innovator perspective. This article in progress will potentially be useful for classes that explore issues of market functioning and market creation, … makers, and academia. Interviews lasted, on average, 1.5 hours and yielded more than 500 pages of rich qualitative data. These interviews allowed the detection of two cases that …