… as CEO in 2000 and the company faced economic headwinds, AXA continued to produce strong returns. In 2010, the company announced Ambition AXA, a five-year strategic plan to grow … new metrics was a tall order, but would be another step to establishing CR inside AXA. Eventually, the company aspired to produce an “integrated report” that would define the … new metrics was a tall order, but would be another step to establishing CR inside AXA. Eventually, the company aspired to produce an “integrated report” that would define the …