… plan to grow the company. The plan called for harvesting slow-growing businesses in mature markets, investing in emerging markets, and reducing the company’s overall cost of … to Interbrand, AXA’s was the leading global brand name in insurance, and also the leading "green" insurance brand. Throughout its growth, AXA’s leadership had maintained an interest … new metrics was a tall order, but would be another step to establishing CR inside AXA. Eventually, the company aspired to produce an “integrated report” that would define the …