… A global leader in the insurance and asset management business, AXA had risen to the top ranks in terms of corporate responsibility (CR) as well. … CR into the core of the business. AXA’s business had grown rapidly over the previous decades. The company was formed in the 1980s through the merger of a few mid-sized French … new metrics was a tall order, but would be another step to establishing CR inside AXA. Eventually, the company aspired to produce an “integrated report” that would define the …