… the Business Roundtable, B Corps, and benefit corporations. Greenwashing — a form of marketing that creates a false perception of a company’s environmental sustainability — … the Business Roundtable, B Corps, and benefit corporations. Greenwashing — a form of marketing that creates a false perception of a company’s environmental sustainability — … the Business Roundtable, B Corps, and benefit corporations. Greenwashing — a form of marketing that creates a false perception of a company’s environmental sustainability — …