… sustainability and translating this into innovative entrepreneurial action is a defining feature of his work. If he is not thinking about the planet, new social startups, and the … sustainability and translating this into innovative entrepreneurial action is a defining feature of his work. If he is not thinking about the planet, new social startups, and the … sustainability and translating this into innovative entrepreneurial action is a defining feature of his work. If he is not thinking about the planet, new social startups, and the …