… th , students, professors from Duke and Yale Universities, and executives from non-profit marketing firm SmartPower and the Connecticut Green Bank gathered around a very large table … 2010, 58 Connecticut towns have participated in five rounds of this unique community-based marketing campaign, designed to motivate solar adoption among homeowners. The program as a … Science of Acceleration: Reflections on Solar Marketing Marissa Galizia (MBA '15, Master of Environmental Management '15) On April 15 th , students, professors from Duke and Yale …
… and are a vital element of sustainable transportation. Because of the many societal and environmental benefits of increased EV ownership, governments have instituted policies to … research report published by Clean Energy Finance Forum Eitan Hochster (MBA '16, Master of Environmental Management '16) Marissa Galizia (MBA '15, Master of Environmental Management '15) The process of sowing the seeds of electric vehicle …
… to a career in corporate sustainability. Understanding the economic benefits that corporate environmental programs had, I was excited to contribute to a company’s bottom line by … tail end of its second (and much more powerful) wave. Companies have mobilized to reduce environmental risks, optimize resource consumption and minimize costs, and even captured a growing market demand for environmentally-sensitive products. Generally, these corporations have done well by doing …
… examines how to expand residential solar adoption in the US, with the goal of developing marketing strategies for the masses. Our team, comprised of the Connecticut Green Bank, … Getting to 16 Megawatts … Apr 14, 2015 Getting to 16 Megawatts Emily Grady (Master of Environmental Management '15) On a recent Friday I stood in a second floor conference room … examines how to expand residential solar adoption in the US, with the goal of developing marketing strategies for the masses. Our team, comprised of the Connecticut Green Bank, …
… but before we know it, exams will be wrapping up. With the constant hubbub of the academic calendar, sometimes we forget to take stock of everything that happens here through CBEY. We … shared value from the bottom up http://cbey.yale.edu/events/multi-national-corporations-marketing-bop-scaling-social-impact Together with YCELP, CBEY hosted a conversation with … competition, conversations with NRG CEO David Crane , JP Morgan Chase Head of Office of Environmental Affairs' Matt Arnold , and AES founder Roger Sant, as well as the Yale Data …
… 2015 How to Tap the Medium-Scale Clean Energy Market Michael Puckett (MBA '15, Master of Environmental Management '15) Recent attention and growth in clean energy development has …
… a Sustainable Capital Source for Energy Efficiency? Michael Puckett (MBA '15, Master of Environmental Management '15) As the energy efficiency finance market grows and matures, are …
… CBEY's own version of "Shark Tank," the 2015 Sabin Prize , returns Friday, April 17 th . But, the March 25 th application deadline is fast approaching! Mark your calendars. Every year, the Sabin Prize awards $25,000 to the most promising Yale venture at … Deadlines & Opportunities: Gearing up for the Sabin Prize Carley Wigod Hume (Master of Environmental Management '15) CBEY's own version of "Shark Tank," the 2015 Sabin Prize , …
… Care. Last year, faculty at the School of Management and the Yale School of Forestry & Environmental Studies set out to add two additional tracks - sustainability and asset … and society. Faculty and staff at the School of Management and the School of Forestry & Environmental Studies crafted the integrated sustainability curriculum based on the notion … pursuing a joint degree between the full time MBA and FES. The School of Forestry & Environmental Studies has been in existence since the turn of the 20 th century – educating …
… John Wanamaker, the prolific US department store merchant, was lamenting his ever growing marketing budget. He concluded that “Half the money I spend on advertising is wasted; the … sustainability reporting can be attributed to three key drivers: Corporate communication of environmental and social issues was developed in marketing departments. It is worrying that … also indicate a firm is releasing more toxins into the environment and failing to meet environmental regulation standards. There are numerous guidelines but no universally …