… and evolution as they attempt to stay ahead of government regulations, competitors, and new market entrants. In this rapidly evolving world, they face numerous obstacles when it … linear consumption model and promotes the elimination of waste through the continual use of natural resources. This holistic framework allows companies to evaluate the … their existing sustainability commitments by focusing on optimizing natural resource use and minimizing waste. This framework is particularly salient for industries with limited …
… to “making the product green” come at the expense of making the product better performing. Use and Applications Professor Newman has discussed these studies in his core Master of Business Administration class, among colleagues, and in conjunction with a case on green products. Future Activities Additional data will be collected for the resubmission of the publication, …