… consumers’ views of green products. Photo from Tobias von der Haar/flickr Research Paper Newman, G.E., M. Gorlin, and R. Dhar . 2014. When going “green” backfires: How firm … Solutions Participants George E. Newman Associate Professor of Management and Marketing at Yale School of Management george.newman@yale.edu … George E. Newman … The objective of this project is to investigate ways that …
… creating change and leading toward peace and prosperity for the planet. Produced by Yale University in collaboration with Global Network for Advanced Management and Schlange & … creating change and leading toward peace and prosperity for the planet. Produced by Yale University in collaboration with Global Network for Advanced Management and Schlange & … creating change and leading toward peace and prosperity for the planet. Produced by Yale University in collaboration with Global Network for Advanced Management and Schlange & …