… quality than traditional (non-green) alternatives. In short, this effect appears to result from consumers’ reliance upon a “zero-sum” heuristic, whereby they assume that companies … (e.g., green products). The present studies demonstrate that information about a company’s intentions in designing the product plays an import role in consumers’ … consumers are less likely to purchase a green product when they perceive that the company intentionally made the product better for the environment compared to when the same …
… $4.5 trillion dollar additional economic output by 2030. The circular economy moves away from the traditional linear consumption model and promotes the elimination of waste through … holistic framework allows companies to evaluate the environmental impact of their products from natural resource extraction to end-of-life product disposal. Adopting this framework … use and improper waste disposal. This report looks at how the industry is shifting away from the traditional linear consumption model by highlighting innovative strategies and …