… SOM '15), had launched a website and a kickstarter campaign for their organic cotton dress shirt line. They had also just incorporated as a Benefit Corporation, hosted a launch … for the launch. ( You can also hear them tell their story in their Kickstarter video, below. ) Entrepreneurship in the blood Not everyone has the guts and vision to take the leap … their first foray with shirts, they could potentially avert some of the challenging cash flow issues that many apparel companies face by limiting initial inventory to the amount of …
… there for job interviews, career fairs, and networking, as well as to enjoy the shopping, restaurants, theater, nightlife, and never-ending activities of The City That Never Sleeps. … Interbrand, and then the strategy team walked us through a case study of their work for Yellow Pages. Once an essential business directory and advertising tool and a brand with household recognition, Yellow Pages has struggled to maintain relevancy in a world dominated by smart phones, digital …
… is passionate about. However, when Stonyfield had the opportunity to be sold in the Congressional cafeteria, the product was pulled for being "too political for Capital Hill" due … by. In addition to these guidelines, Hartzler also emphasizes not to commit the following sins: Vanity Authority Insincerity Puffery Gimickry In short, be humble and work from … sustainability stories. Stephen McDonnell of Applegate pointed to their "barn code" that allows customers to scan a bar code to see where their meat came from. McDonnell says the …
… by Sarah Barbo, FES/SOM 2014 Can we realize financial advantages while addressing the most pressing environmental and social concerns of our time? This question framed a discussion on … contribution to sustainability, held on January 28th at Yale F&ES. Gary Lawrence, Vice President and Chief Sustainability Officer at AECOM, talked with F&ES Professor Paul Anastas …
… Council (MSC) on every Filet-O-Fish sandwich sold at the over 14,000 McDonald’s restaurants across the United States. The “Fish Forever” MSC label on McDonald’s … demand for MSC-certified fish products is raising questions about whether the MSC is lowering its own standards for sustainability, and certifying more fisheries as meeting the … demand for MSC-certified fish products is raising questions about whether the MSC is lowering its own standards for sustainability, and certifying more fisheries as meeting the …
… computer when it hit him – he could use common household electronic parts to build a low-cost particulate air monitor. Sure, this isn’t something that an ordinary shopper thinks … air monitor to market and help increase knowledge and awareness of particulate pollution. Low cost air monitors have tremendous potential for addressing public health issues – the very ones Drew spent years researching. Every year, about …
… 3 days of fantasy life during the fourth annual Zero Rally . A showcase for zero- and low-emission vehicles, the Zero Rally featured a variety of cars driving the length of … of today’s growing ranks of clean-running automobiles, I was personally eager to kick the tires of so many different makes and models, but mostly to experience this all-electric road … 3 days of fantasy life during the fourth annual Zero Rally . A showcase for zero- and low-emission vehicles, the Zero Rally featured a variety of cars driving the length of …
… to the crowd about how she got to where she is now, Roberts explained that with an interest in how things work, she was an engineering major with an eye on a law degree as an … experiences and advice! Next up on the CBEY calendar, make sure to check out the newest Natures Returns webinar on 10/1 and the Sobotka Research Seminar on 10/2 ! 2170 Clean Energy Thriving Food Systems and Nature Based …
… was speaking as a guest lecturer in “Natural Capital: Risks and Opportunities in Global Resource Systems,” offered by the Yale School of Management. The class is taught within … by changing consumer demand. In the last decade, consumers have demonstrated a growing interest in vehicles’ miles-per-gallon ratings. Lightweight aluminum was one relatively … development of Ford’s new F-150 is outwardly the most recent chapter in this historical progression, it represents an entirely new scale of aluminum application driven by a shifting …
… into when he accepted the offer to be an Environmental Defense Fund Climate Corps Fellow in the summer of 2013. In addition to the challenge of uncovering the right set of … and Siddiqui, I was thrilled to have the opportunity to discuss the impact of the Fellowship and Years of Living Dangerously on Edgerton and Office Depot. Check out my interviews with Siddiqui and Edgerton below: Keep an eye out for more about Years of Living Dangerously, and take a look at the …