… He took a deep breath. "How am I doing? I'm great. Tired. But I signed up for this. We didn't apply anywhere else. We knew we were coming to SOM. We knew we were … , continued innovation coming out of SOM's Entrepreneurship Club , and dusting off of FES's Environmental and Social Entrepreneurship SIG , on top of CBEY's valuable Sobotka and … together on a new venture. Jonas could spend every minute thinking through branding and marketing strategies, while Amanda, as the "analytical powerhouse" (Jonas's words), helps to …
… th , I joined a group of students on an NYC job trek. Organized jointly by CBEY and the SOM Marketing Club, this day trip provided students with an opportunity to explore career … engagement. Shirley Brady, Editor-in-Chief of brandchannel , Interbrand’s online source fornews, insights, and resources on brands and marketing, gave a sneak peek of the overhaul … Sustainability & ESG Research at UBS Investment Bank, and Katie Siegel (SOM/FES ’12), Environmental Associate at EILEEN FISHER. While we filled our bellies with a hearty meal, we …
… also how David Bach of the Yale School of Management kicked off Nov 20th's Sustainability Marketing: The Power of True Stories conference. How can companies do well by doing good? … a verb, not a noun." It takes continuous work, but, in his experience, finding sustainable solutions can also save and make money. The perfect example of this is Stonyfield's Mission … on its labels. This instance brings in the question of how companies that support environmental causes can move between mass and niche markets. As they grow, new companies …
… Barbo, FES/SOM 2014 Can we realize financial advantages while addressing the most pressing environmental and social concerns of our time? This question framed a discussion on private … with F&ES Professor Paul Anastas and an auditorium full of students about his role at the Fortune 500 company, the private sector’s role in progressing sustainability, and why the need is now. Sustainability at AECOM AECOM, an $8 billion global provider of professional technical and management support service, works to improve …
… largest fast-food company, McDonald’s, announced that it will display the blue “Fish Forever” eco-label from the Marine Stewardship Council (MSC) on every Filet-O-Fish … Stewardship Council, founded in 1995, is arguably the best-known private organization using market-based eco-label certification processes to promote sustainable fishing practices … Scientist at the University of Minnesota. She is especially interested in science-based solutions to help food (particularly seafood) companies perform both ecologically and …
… Drew Lerer (Yale F&ES 2013) was walking through an electronics store looking for a part to fix his mother’s computer when it hit him – he could use common household … Economy – an economy that optimizes both production and distribution – while promoting environmental regeneration and social justice.” With the help of the open source community, … the device, but he’s already brainstorming ways that he could bring his $25 air monitor to market and help increase knowledge and awareness of particulate pollution. Low cost air …
… By Tommy Hayes As a Californian, I’ve spent a lot of time in the car. Whether it was those family road trips around … and developed a love of driving machines by the time I departed for college. There, as an environmental science major, I discovered how beastly my driving carbon footprint is, and … roughly a third of worldwide climate pollution. So how do I balance my love of cars with my environmental values and determination to improve the quality of our environment? These two …
… aside time to speak with current students about her path from engineering to initiating the Environmental Defense Fund's (EDF) Corporate Partnership program. As a part of CBEY's … the business bottom line, and could argue for more than just greenwashed environmentalsolutions. After identifying the company's iconic clamshell packaging as the biggest area … stockholders, CEOs and workers. Along those lines, she wishes she had focused on marketing earlier on, and highly recommends knowing how to sell a product. Being able to …
… Auto Show focused most intensely not on virile sports cars or new electric vehicles, but on Ford’s unexpectedly mainstream F-150 pickup truck. The 2015 model , which has been under … extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a … lecture, check out this link . Dylan Walsh graduated from the Yale School of Forestry & Environmental Studies with a Master of Environmental Management degree in 2011. An …
… '15) didn't know what he was getting himself into when he accepted the offer to be an Environmental Defense Fund Climate Corps Fellow in the summer of 2013. In addition to the challenge of uncovering the right set of investment opportunities in energy efficiency for Office Depot , Edgerton’s every move would also be documented by Director James … Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting …