… a critical mass for developing new ventures at the nexus of business and the environment. With new institutional support for the SOM Program on Entrepreneurship , continued … workers, finally narrowing in on a prestigious Italian mill for fabric and contracting with a historic Fall River, MA manufacturer for assembly. No detail went unnoticed - even … were a good fit for the Kickstarter audience. And, they knew that, for their first foray with shirts, they could potentially avert some of the challenging cash flow issues that …
… trek. Organized jointly by CBEY and the SOM Marketing Club, this day trip provided students with an opportunity to explore career options in marketing and sustainability. … 200px; height: 200px; float: left; margin: 10px;","width":"480"}}]]Our day began with a visit to the global headquarters of Interbrand , an international brand consultancy … Club of NYC. A refurbished basketball court, Interbrand’s office is a bright, open space with high ceilings, sleek white walls, and dark hardwood floors, interspersed with splashes …
… market has changed, Hirshberg underlined the fact that the brand was always about providing healthy, organic products in the most sustainable way possible. But, as they grew, they had to deal with bigger sustainability challenges, which is why Hirshberg emphasizes that … like Zady, FEED, Warby Parker, and Vine, are in the midst of determining how to deal with this issue of scale. Part of it is about storytelling, but it's also about finding …
… Yale F&ES. Gary Lawrence, Vice President and Chief Sustainability Officer at AECOM, talked with F&ES Professor Paul Anastas and an auditorium full of students about his role at the … works to improve conditions for global development while increasing shareholder value. Within this context, Lawrence explained that sustainability becomes more about “managing … is interested in sustainable human and economic development and its implications on human health and biodiversity. 2375 Circularity Equity and Justice Big Questions for a Better …
… boiled down to three essential questions: Is the population of a fishery’s target species healthy? Do the fishing practices used cause serious harm to other marine life? And does the … the MSC faces a problem that market-based eco-labels from all industries must grapple with: whether to cater to the rigorous standards of their original niche market or to expand … the MSC faces a problem that market-based eco-labels from all industries must grapple with: whether to cater to the rigorous standards of their original niche market or to expand …
… Sure, this isn’t something that an ordinary shopper thinks about, but Drew had a history with measuring air quality. Before coming to Yale, Drew had spent years studying air … only measure particulates, but Drew says it would be easy to switch out the sensor for a carbon dioxide, carbon monoxide or volatile organic compound (VOC) sensor. These sensors are … pollution. Low cost air monitors have tremendous potential for addressing public health issues – the very ones Drew spent years researching. Every year, about 2 million …
… for college. There, as an environmental science major, I discovered how beastly my driving carbon footprint is, and learned how transportation-related emissions account for roughly a third of worldwide climate pollution. So how do I balance my love of cars with my environmental values and determination to improve the quality of our environment? … you did all of these things (maybe I did, maybe I didn’t…) and quickly you’ll see the benefits of ample charging stations along your way, exactly as the Scandinavian Green …
… it take to convince McDonald's to green its packaging? Or get steelworkers to advocate a carbon tax? On campus for her 25th SOM reunion last week, Jackie Roberts set aside time to speak with current students about her path from engineering to initiating the Environmental … lean on Big thank you to Jackie for sharing her experiences and advice! Next up on the CBEY calendar, make sure to check out the newest Natures Returns webinar on 10/1 and the …
… was able to shave off 700 pounds of weight through extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global … and hoods. These changes were driven by industry recognition of certain performance benefits of aluminum, and by changing consumer demand. In the last decade, consumers have … ends. “But this is as close to a drop-in replacement as you’re going to get,” said Scheps. Carbon fiber composites, which a student asked about in the online forum, are a much more …
… Office Depot, Senior Director of Environmental Strategy Yalmaz Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting down with Edgerton and Siddiqui, I was thrilled to have the opportunity to discuss the impact of … and Years of Living Dangerously on Edgerton and Office Depot. Check out my interviews with Siddiqui and Edgerton below: Keep an eye out for more about Years of Living …