… He took a deep breath. "How am I doing? I'm great. Tired. But I signed up for this. We didn't apply anywhere else. We knew we were coming to SOM. We knew we were … together on a new venture. Jonas could spend every minute thinking through branding and marketing strategies, while Amanda, as the "analytical powerhouse" (Jonas's words), helps to … Wanting to start something is one thing. Narrowing in on a specific idea is another. As Jonas and Amanda prepared to hit the books at SOM, they spent the summer of 2013 …
… while providing convenient access to “The Big Apple”. Students frequently travel there for job interviews, career fairs, and networking, as well as to enjoy the shopping, … th , I joined a group of students on an NYC job trek. Organized jointly by CBEY and the SOM Marketing Club, this day trip provided students with an opportunity to explore career … barn’ feel with its juxtaposed combination of wood, metal, and glass. There we met with another joint degree alumnus, Josh Brau (SOM/FES ’12), Program Manager, Food With Integrity …
… also how David Bach of the Yale School of Management kicked off Nov 20th's Sustainability Marketing: The Power of True Stories conference. How can companies do well by doing good? … group of successful companies is tackling them. Organized by Interbrand , Yale's Center for Customer Insights (see their post on the conference here ), and CBEY , the conference … in increasing quantities and develop methane digesters that generate energy. This and other MAP initiatives have saved Stonyfield an estimated $31,000,000 since 2006 while …
… with F&ES Professor Paul Anastas and an auditorium full of students about his role at the Fortune 500 company, the private sector’s role in progressing sustainability, and why the … of professional technical and management support service, works to improve conditions for global development while increasing shareholder value. Within this context, Lawrence … explained that sustainability becomes more about “managing complexity” than “being green.” For a company whose growth centers on understanding the “big picture” for its clients, …
… largest fast-food company, McDonald’s, announced that it will display the blue “Fish Forever” eco-label from the Marine Stewardship Council (MSC) on every Filet-O-Fish … Stewardship Council, founded in 1995, is arguably the best-known private organization using market-based eco-label certification processes to promote sustainable fishing practices … of a fishery’s target species healthy? Do the fishing practices used cause serious harm to other marine life? And does the fishery have a good long-term management plan? If a fishery …
… Drew Lerer (Yale F&ES 2013) was walking through an electronics store looking for a part to fix his mother’s computer when it hit him – he could use common household electronic parts to build a … the device, but he’s already brainstorming ways that he could bring his $25 air monitor to market and help increase knowledge and awareness of particulate pollution. Low cost air …
… By Tommy Hayes As a Californian, I’ve spent a lot of time in the car. Whether it was those family road trips around … up some serious mileage and developed a love of driving machines by the time I departed for college. There, as an environmental science major, I discovered how beastly my driving … to improve the quality of our environment? These two forces, seemingly at odds with one another, came together in an exciting way last summer during my internship in Oslo, Norway. …
… to green its packaging? Or get steelworkers to advocate a carbon tax? On campus for her 25th SOM reunion last week, Jackie Roberts set aside time to speak with current … stockholders, CEOs and workers. Along those lines, she wishes she had focused on marketing earlier on, and highly recommends knowing how to sell a product. Being able to … lean on Big thank you to Jackie for sharing her experiences and advice! Next up on the CBEY calendar, make sure to check out the newest Natures Returns webinar on 10/1 and the …
… Auto Show focused most intensely not on virile sports cars or new electric vehicles, but on Ford’s unexpectedly mainstream F-150 pickup truck. The 2015 model , which has been under … extensive replacement of steel parts with aluminum parts. As Randall Scheps, the Automotive Marketing Director for the global aluminum company Alcoa put it, “that’s like removing a … contributes to The New Yorker online, The New York Times, The Guardian, Yale e360, among other publications. 2365 Clean Energy Circularity Seeking the Light - Aluminum Jumps in …
… the challenge of uncovering the right set of investment opportunities in energy efficiency for Office Depot , Edgerton’s every move would also be documented by Director James … Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting … Siddiqui, was o n campus with Dell's Michael Murphy for the Colloquium on Sustainability Marketing's December 9th " Nudging Big Buyers Toward Greener Products " event. Sitting …