… The objective of this project is to investigate ways that consumers make inferences about green product quality. The investigators found that consumers tend to infer that green products are worse quality than traditional (non-green) alternatives. In short, this effect appears to result from consumers’ reliance upon a …
… Yale GreenLight Ideation Workshop: Travelers Insurance GreenLight is a series of highly interactive, fast-paced ideation workshops with leaders of … of existence, this company has made sustainability a prominent value. Travelers has come to GreenLight for our help in how to make disaster cleanup more sustainable. Currently, …
… doesn’t always translate to the business-to-business marketplace. Today, the largest scale green product choices are being made not in the living rooms of environmentally conscious … critical role in filtering and selecting the right product mix to sell to consumers, using green labels, standards, and catalogues to highlight certain brands and products. Suppliers want their green products to be recognized and featured by retailers. How do retailers and suppliers …
… How should a nonprofit timber and forest company use its land in the 21st century? Join Yale GreenLight as we welcome Great Mountain Forest Corporation to campus to think about … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… as part of the Sabin Prize Speaker Series. Mr. Bradshaw is the Co-Founder and President of Green Coast Enterprises (GCE), a sustainable real estate company focusing on community … units and over $150M of property. GCE also specializes in energy efficiency projects for buildings located in the uniquely hot and humid climate of the Gulf Coast. In 2011, … Social Entrepreneurs” by Business Week. Mr. Bradshaw holds a Ph.D. in Regional and Urban Economics and Sustainable Community Development, Masters Degrees in City Planning and Real …
… Venture Prize. General Biological won the $25,000 grant that will be catalytic in building out their venture. Join us for our final green innovation lunch deep dive as we hear about the entrepreneurial journeys of these … carbon-negative products using microalgal fixation, AI, and synthetic biology technologies Green Innovation - Lunch Deep Dives is a discussion group bringing together students from …
… How can a big retail brand convey their environmental practices to customers? Join Yale GreenLight as we welcome Adidas to campus to think about redesigning their retail experience … ) and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… Foundation’s Tricia Napor (Director, Foundation Programs and Campus Partnerships) and Yale GreenLight for an interactive, fast-paced innovation workshop designed to help the … and Robert Kimball ( robert.kimball@yale.edu ) Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… making existing services more accessible or by creating new products or services? Join the GreenLight team for a fast-paced innovation session! This time, we are partnering with the … ) & Mike Burshteyn ( mike.burshteyn@yale.edu ). Space is limited – register today! What is GreenLight? GreenLight is a series of innovation workshops hosted by the Yale Center for Business and …
… for measuring the environmental impacts of fixed income investment products such as green bonds 2) Metrics and the underlying data for environmental, social and governance … in the Corporate Development Group at Bristol-Myers Squibb. Grant holds a BS in economics from the Wharton School at the University of Pennsylvania and an MBA, with high … and environmental sciences to translate technical information into actionable insights for building climate resilience across sectors. Previously, Natalie helped develop an assessment …