… his book (written with Chouinard) , "The Responsible Company," he has been instrumental in helping CBEY find effective ways to explore sustainability marketing and corporate social … brand loyalty like Patagonia. Are there things that you think are unique to Patagonia that helped you make those steps? A: I think there were a couple things. We founded ourselves … before any company in California really did that. But, the other thing that I think that's helped us survive, and there were lots of points where we might not have survived, has been …
… and marketing strategies, while Amanda, as the "analytical powerhouse" (Jonas's words), helps to ground their ideas in concrete numbers. Why shirts? … and sharing lessons learned from Patagonia. Stanley now sits on their Advisory Board, and helped to kick off their launch in person. Further brainstorming has come through the Yale … this past summer- they've worked with mentors from Macy's and Tommy Hilfiger, who have helped teach them the ropes of apparel marketing and operations, and more recently through …
… digital media, and upcoming generations with little connection to the brand. Interbrand helped Yellow Pages reinvent itself as YP, a mobile application that links doers with businesses that can help them get things done, by developing a multimedia internal and external marketing … proprietary approach to consumer branding. This gave the students a feel for how Interbrand helps inspire fresh ideas for clients through an innovative brainstorming process. …
… a massive marketing and sustainability initiative, Project Sunlight . Watching the video helped me understand why it's so hard to think of scale and sustainability storytelling. … a massive marketing and sustainability initiative, Project Sunlight . Watching the video helped me understand why it's so hard to think of scale and sustainability storytelling. … a massive marketing and sustainability initiative, Project Sunlight . Watching the video helped me understand why it's so hard to think of scale and sustainability storytelling. …
… is often fighting the wrong fights. Focus on those who believe, was his message, and help them succeed, rather than spending time and resources trying to convince the … is often fighting the wrong fights. Focus on those who believe, was his message, and help them succeed, rather than spending time and resources trying to convince the … is often fighting the wrong fights. Focus on those who believe, was his message, and help them succeed, rather than spending time and resources trying to convince the …
… at the University of Minnesota. She is especially interested in science-based solutions to help food (particularly seafood) companies perform both ecologically and financially. … at the University of Minnesota. She is especially interested in science-based solutions to help food (particularly seafood) companies perform both ecologically and financially. … By … at the University of Minnesota. She is especially interested in science-based solutions to help food (particularly seafood) companies perform both ecologically and financially. … Are …
… and distribution – while promoting environmental regeneration and social justice.” With the help of the open source community, Drew was able to learn how to build a particulate air … engineer, they break it down into information I can do something with,” said Drew. With the help of the open source movement, Drew was able to produce a $25 particulate air monitor in … but he’s already brainstorming ways that he could bring his $25 air monitor to market and help increase knowledge and awareness of particulate pollution. Low cost air monitors have …
… pursuing her Master's degrees. Top on her list of skills learned while at SOM and FES that helped her stand out and succeed in the long run were an understanding of how to manage a … became clear over time, she quickly found ways to apply them when she was given the job of helping McDonald's find greener ways to approach their product line at EDF. For one, she … iconic clamshell packaging as the biggest area of opportunity, she was able to quickly help McDonald's transition to a recycled version. Not only was this one of the first …
… as close to a drop-in replacement as you’re going to get,” said Scheps. Carbon fiber composites, which a student asked about in the online forum, are a much more complicated solution … Iowa and one in Tennessee. (Alcoa is also building an auto supply plant in Saudi Arabia to help meet growing European automotive demand.) “The auto industry has done a lot of work … as close to a drop-in replacement as you’re going to get,” said Scheps. Carbon fiber composites, which a student asked about in the online forum, are a much more complicated solution …
… opportunities in energy efficiency for Office Depot , Edgerton’s every move would also be documented by Director James Cameron’s Showtime camera crews. When Cameron and Showtime … opportunities in energy efficiency for Office Depot , Edgerton’s every move would also be documented by Director James Cameron’s Showtime camera crews. When Cameron and Showtime … opportunities in energy efficiency for Office Depot , Edgerton’s every move would also be documented by Director James Cameron’s Showtime camera crews. When Cameron and Showtime …