… Haar/flickr Research Paper Newman, G.E., M. Gorlin, and R. Dhar . 2014. When going “green” backfires: How firm intentions shape the evaluation of environmental product enhancements . Journal of Consumer Research. Abstract: Many companies offer products with social benefits that are orthogonal to performance (e.g., green products). The present … Solutions Participants George E. Newman Associate Professor of Management and Marketing at Yale School of Management george.newman@yale.edu … George E. Newman … The objective of this …
… creating change and leading toward peace and prosperity for the planet. Produced by Yale University in collaboration with Global Network for Advanced Management and Schlange & … creating change and leading toward peace and prosperity for the planet. Produced by Yale University in collaboration with Global Network for Advanced Management and Schlange & … creating change and leading toward peace and prosperity for the planet. Produced by Yale University in collaboration with Global Network for Advanced Management and Schlange & …