… the product green” come at the expense of making the product better performing. Use and Applications Professor Newman has discussed these studies in his core Master of Business … for the resubmission of the publication, and the investigators hope to continue research surrounding consumers’ views of green products. Photo from Tobias von der Haar/flickr 2203 … from Tobias von der Haar/flickr Research Paper Newman, G.E., M. Gorlin, and R. Dhar . 2014. When going “green” backfires: How firm intentions shape the evaluation of …
… with limited product life cycles. Images of plastic in the ocean, particularly wrapped around wildlife, created an instant uproar around the issue of plastic disposal. This debate quickly expanded beyond plastic and … with limited product life cycles. Images of plastic in the ocean, particularly wrapped around wildlife, created an instant uproar around the issue of plastic disposal. This debate …